IMG_2625 Each year, landscape architecture students host an event called LAbash and for three days industry professionals are welcomed to host design workshops and give presentations on topics relevant to the industry. Since 1970, the networking event has been hosted by a different university in North America and since this year it was being held Scott Freres’ alma mater, the University of Wisconsin-Madison, Scott joined in on the fun.

The presentation Scott delivered in late March to a room full of students was called “Building a Firm From the Ground Up” where he discussed the challenges and thrills of starting The Lakota Group 21 years ago. In his discussion, Scott touched upon key fundamentals of building a brand and keeping up with trends in the industry. What were some of his key takeaways? To lead a firm you have to be both a thinker and a doer and always be adaptable to change.