Green Bay Downtown Master Plan

Green Bay, Wisconsin

The Lakota Group led the process to develop a Downtown Master Plan for the City of Green Bay, alongside Goodman Williams Group and T.Y. Lin International. The plan represents a consensus-based vision for the downtown that provides a realistic and achievable road map for the future. It addresses land-use, transportation, parking, and downtown character and aesthetics to achieve sustainable growth that is supported by the needs and desires of the greater Green Bay community. The planning process included a comprehensive approach to identifying and prioritizing downtown improvements with clear implementation strategies. A central tenant of Lakota’s approach was the direct involvement of a variety of area stakeholders including employees, visitors, business owners, and residents.

The Green Bay Master Plan, AuthentiCity, won an award from the Wisconsin Chapter of the American Planning Association in 2015.