Clark Street Wayfinding & District Branding

Lincoln Park, Chicago
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The Lakota Group is currently working with the Lincoln Park Chamber of Commerce to develop a custom wayfinding system for Clark Street in Lincoln Park. Through this process, Lakota helped the chamber define identity hubs for different areas within Lincoln Park, using “Lakefront Clark Street” as the test case. Logos and identities were developed for each hub that highlight the specific character of each area, but all still tie to the greater identity of Lincoln Park, with its teal arch as a unifiying element. From these identities, signage concepts were developed—ranging from pedestrian kiosks to vertical and horizontal gateway options to custom crosswalk options.