The Winnetka Futures 2040 Plan will explore how Winnetka can better understand and address changing times, such as a radically changed retail environment; transportation mobility innovations; an aging population; evolving housing preferences; changing work and commuting habits; and an increased focus on environmental issues and sustainability.  As a plural, “Winnetka Futures” communicates the many alternative possibilities available to Winnetka by the year 2040 and will inform high-level conversations about the future of the Village. How can we envision a future that meets the goals and aspirations of Winnetkans, regardless of their stage of life? That is what The Winnetka Futures 2040 Plan seeks to discover.

A comprehensive plan is a long-term vision for the community that serves as an official policy statement to guide the community’s future. By its nature, it is focused on physical development and is an all-inclusive, long-term approach to addressing future changes in a community. The Winnetka Futures 2040 Plan will build on the proud traditions of Winnetka while boldly looking ahead to a vibrant future. This plan will be the official roadmap for Village decisions over the next 20 years on issues including land use, economic development, natural resources, transportation, housing, and sustainability.

The Lakota Group, a land-use planning firm with both a national practice and strong roots in the community, has been selected to help lead the process, along with its team of sub-consultants including SB Friedman (market analysis & implementation strategies), Sam Schwartz (transportation & mobility), Strand Associates (infrastructure & implementation strategies) and Duncan Associates (zoning & development regulations).

Public input in the planning process is critical, as a successful plan must reflect the unique values and aspirations of the Winnetka community. In addition to hearing from community members through several public open houses, pop-up events, and online surveys, the Lakota Group will engage residents and business owners in thoughtful conversations about the future of the Village. Hearing the stories and insights of a wide range of people–those who are new to the Village; who have lived here for decades; who have families or who don’t; who have elderly parents here or who live alone; and even those who have not yet chosen Winnetka as their home—will help build a deeper understanding of the future possibilities for the Village.

We’ve been talking to Winnetkans of all stripes, and what we heard was community—how folks find it, how we build it, how can it be supported. While we’re all practicing social distancing, we wanted to check in and learn about the ways you all are sticking together, even as you’re apart.

How are you connecting to your neighbors and Village during these unprecedented times? How do you hope that this experience will change Winnetka’s future for the better? Post any photos, videos, notes, drawings etc to Facebook or Instagram with the hashtag #communityinquarantine or email them to us at Over the next two weeks, we will compile the ideas we receive and send out a roundup of our favorites! #communityinquarantine #alonetogether #winnetkafutures

A public Open House for the Winnetka Futures has been postponed until further notice. Your input is crucial in this process, and we want to ensure that all residents can engage in the process without concern for their wellbeing. To stay up to date on project updates and upcoming events, sign up to receive emails via the website pop-up or by entering your name and email in the contact section. Send any thoughts or ideas for The Winnetka Futures 2040 Plan to the team via the contact section.

In advance of the Winnetka Futures Open House, we have a series of one-question quick polls to better understand the issues and opportunities facing the Village as we prepare for the future. Click the links below to log your response!

The Winnetka Plan Commission is serving as the Steering Committee for this project. All Plan Commission meetings are open to the public and meeting materials are available for review below.

All plan documents will be posted in this section for review and download as they become available. A project overview sheet is available for distribution to spread the word about the planning process.

The Winnetka Futures: 2040 Plan will build on the proud tradition of Winnetka while boldly looking ahead to a vibrant future.

Meet the Team

The Lakota Group

The Lakota Group has 25 years of experience in urban design, planning, landscape architecture, and historic preservation. The Lakota Group is leading the Winnetka Futures: 2040 Plan. Learn more >

SB Friedman Development Advisors

SB Friedman is a specialized real estate and development advisory firm based in Chicago. SB Freidman’s focus for this plan is market analysis and implementation strategies. Learn more >

Sam Schwartz

Sam Schwartz Consulting is a multimodal transportation planning and engineering firm that designs creative solutions for today’s mobility challenges. Sam Schwartz’s focus for this plan is transportation and mobility. Learn more >

Strand Associates, Inc.

Strand Associates, Inc. has been providing exceptional civil and environmental engineering services to their clients since 1946. Strand’s focus for this plan is infrastructure and implementation strategies. Learn more >

Duncan Associates

Duncan Associates provides local government consulting services with a primary focus in revising zoning and development regulations and preparing impact fee studies. Duncan’s focus for this plan is zoning and development regulations. Learn more >