City of Ferndale

Preserve America Wayfinding & Cultural Tourism Project

The City of Ferndale and the Ferndale Downtown Development Authority (DDA) are conducting a planning and design process to develop a comprehensive downtown wayfinding plan and an attractive, easy-to-navigate signage system. The goals of this plan are to:

• Identify the City at its borders
  
• Enhance and promote the special identity of the downtown through signage
  
• Direct people to key locations and destinations
  
• Provide historic, cultural, and interpretive information and identification for local buildings and sites
  
• Complement the City’s new streetscape program and previous branding efforts
  
• Create safer and less congested roadway conditions through properly designed and located directional signs
  
• Integrate sustainable and “green” technologies into the signage designs
  

A consultant team of planners, designers, marketing and communication specialists, and historic/interpretive writers has been hired to assist in this process. Throughout the process, this website will provide updated information and materials for review and comments. Please check back regularly.

Analysis can be viewed here!

Preliminary Sign Design can be viewed here!

Master Plan Report and City Council Presentation can be viewed here!